Kevin Breuner and Jessica Strassman join BandLab as Head of Artist Development and Education, and Head of Industry Relations & Artist Services

Singapore-based BandLab Applied sciences has appointed Kevin Breuner because the Head of Artist Growth and Schooling, and Jessica Strassman as Head of Business Relations & Artist Companies (Americas).

Reporting on to BandLab Applied sciences’ CEO & Co-founder Meng Ru Kuok, they are going to work throughout the group’s management groups.

These appointments arrive a month and a half after BandLab Applied sciences, dad or mum firm of social music-making platform BandLab, unveiled what it says is “a complete rebrand”.

Along with social music creation platform BandLab, the corporate owns skilled digital audio workstation Cakewalk, artist providers platform ReverbNation, and beat marketplace Airbit.

In his new function, Kevin Breuner will develop and oversee methods to help artist improvement. In keeping with a press launch, his focus will likely be “on serving to the following era of artists navigate the complexities of the business, whether or not they’re hobbyists, profitable indie musicians, or artists looking for a serious label signing”.

Previous to BandLab Applied sciences, Breuner spent 17 years at CD Baby, serving as SVP of Artist Engagement and Schooling the place he created and developed the corporate’s content material advertising technique via the DIY Musician model.

In the meantime, in line with BandLab, Jessica Strassman “will drive management efforts in business engagement, and help the worldwide ecosystem of established artists and labels seeking to authentically join with the BandLab neighborhood”.

Strassman joins from TikTok, the place she managed label partnerships between the platform and Universal Music Group and Warner Music Group‘s file labels.

Previous to TikTok, she performed a key function in artist providers on the music workforce at Twitch. Earlier than becoming a member of Twitch she spent seven years in A&R at Columbia Records.

“BandLab has rapidly grow to be the chief within the new rising creator economic system with superb tech-driven instruments that make a music profession accessible to everybody.”

Kevin Breuner

“BandLab has rapidly grow to be the chief within the new rising creator economic system with superb tech-driven instruments that make a music profession accessible to everybody,” mentioned Breuner.

“I’m excited to assist the following era of artists — in addition to established artists — from around the globe develop of their ardour for creating and sharing music.”

“BandLab has lowered the barrier to entry for music creation and expression via accessible instruments and a strong social neighborhood.”

Jessica Strassman

Strassman added: “BandLab has lowered the barrier to entry for music creation and expression via accessible instruments and a strong social neighborhood.

“I’m excited to share BandLab’s mission with the music business and inventive communities.”

“Kevin and Jessica’s collective business experience brings super real-world insights that can straight form our future methods and choices, guaranteeing we keep forward in serving each artists and the broader music neighborhood.”

Meng Ru Kuok

Kuok added: “At BandLab, our imaginative and prescient has all the time been centered on empowering the worldwide neighborhood of creators.

“Kevin and Jessica’s collective business experience brings super real-world insights that can straight form our future methods and choices, guaranteeing we keep forward in serving each artists and the broader music neighborhood.

“Whether or not you’re an unbiased or main label artist, these are key appointments as a music-focused group and a reiteration of our dedication to empowering creators throughout the complete music ecosystem.”Music Enterprise Worldwide