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Amazon Prime Video plans "shoppable ads" where viewers can scan QR codes for instant purchases, during NFL's first-ever "Black Friday" game, which it's carrying (Wall Street Journal)

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Wall Avenue Journal:

Amazon Prime Video plans “shoppable advertisements” the place viewers can scan QR codes for fast purchases, throughout NFL’s first-ever “Black Friday” recreation, which it is carrying  —  E-commerce big to characteristic unique offers, QR codes throughout NFL recreation to spur extra purchases



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