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Brie Larson was capable of do a last-minute press push to plug her new Marvel film — this after the SAG-AFTRA strike ended — however not even that might salvage ticket gross sales.
The actress — who performs the lead in “The Marvels” — obtained the inexperienced gentle from Kevin Feige and co. to hit the crimson carpet for the debut of their newest superhero flick … to not point out a TV spot on ‘The Tonight Present’ with Jimmy Fallon, which squeezed her in within the eleventh hour.
Her late-night look went about in addition to you can think about … she talked in regards to the film, the director, the studio — all the things you can need talked about forward of a movie’s launch. Sadly, although … that does not appear to have boosted curiosity in her challenge.
Per field workplace estimates, “The Marvels” is on tempo for an terrible home opening — by Marvel’s requirements — with consultants saying it is on tempo to snag between $47-$52 million.
Between Thursday previews and Friday’s full slate of screenings, the film’s solely raked in $21.5 million … marking the second-lowest Marvel opening day gross behind the unique ‘Hulk’ film that got here out means again in 2008, earlier than Disney even snapped up the IP.
The explanation that is additional ugly is the truth that the primary ‘Marvel’ film that starred Brie — thoughts you, it is a sequel — truly cleaned up amongst theater-goers … bringing in over a billion {dollars} worldwide in 2019. Now, 4 years later — not almost the identical curiosity.
The query … was it the content material, or lack of selling that torpedoed “The Marvels” right here? It did not actually get an opportunity to get a lot chatter on account of the actors’ strike that was happening up till simply a few days ago — so it is potential of us merely did not learn about it.
In fact, the opposite risk is that there is superhero movie fatigue — and Marvel films simply aren’t the money cow they was. If that is the case … it could possibly be an indication of bother.
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