Consumer may take centre stage in new norms as Centre gives finishing touches to e-commerce policy

The central authorities is planning sure revisions within the legal guidelines relevant to the e-commerce industries that will search to extend deal with shopper care, promote a stage taking part in discipline for the companies, and outline the scope of obligations for big gamers, sources instructed Zee Enterprise.

The federal government is near finalising the contours of the brand new norms, which can additionally handle points equivalent to predatory pricing and preferential remedy, the sources stated. Prime Minister Narendra Modi could quickly maintain a gathering with all stakeholders, together with trade gamers and associations, they added.

Apart from, Zee Enterprise additionally discovered that the brand new norms will embody provisions to make sure: 

• That e-commerce platforms be restricted from selling the manufacturers of its holding or father or mother firms
• A stage taking part in discipline for rising platforms 
• Solely registered platforms are permitted to promote items
• Platforms will cowl elements equivalent to the standard of registered merchandise and aftersales companies
• Transparency within the cataloging of merchandise on e-commerce websites
• Real and clear product evaluations 
• Ban on paid evaluations to guard shopper curiosity
• That correct preparations are in place to guard shopper rights
• Monitoring by the use of AI-enabled know-how
• Pointers to counter the usage of darkish patterns