CreateSafe, a music tech studio recognized for serving to Grimes launch her Elf.Tech synthetic intelligence mission, has raised $4.6 million from its seed funding spherical to introduce a brand new AI-powered platform.
The brand new platform, referred to as TRINITI, can be designed to assist artists monetize generative AI alternatives in music creation and distribution.
The funding spherical was led by Polychain Capital, a cryptocurrency and blockchain tech funding agency, with extra backing from Crush Ventures, Anthony Saleh (supervisor of Kendrick Lamar, Nas and Gunna), Paris Hilton (11:11 Media), MoonPay, Chaac Ventures, Unified Music Group, and Dan Weisman (VP, Bernstein Personal Wealth Administration).
Following the spherical, Grimes has additionally joined CreateSafe’s advisory board to proceed to experiment and develop new AI tasks.
The funding will permit TRINITI to launch as a brand new music platform “powering the total artistic stack from inception to launch,” CreateSafe mentioned in a press launch on Thursday (November 16).
TRINITI is a GenAI platform that steers away from what CreateSafe calls the trade’s “algorithmic obsession” and is as an alternative providing new, artist-focused enterprise mannequin.
The TRINITI platform contains personalised AI instruments with an attribution engine, using voice, sound, writing, and imagery inputs to generate all artistic belongings required for an artist’s marketing campaign.
“With TRINITI, you possibly can flip inspiration right into a track and set of visuals. That music will get distributed to DSPs, a advertising plan could be generated, and the entire enterprise on the backend could be simply managed.”
Daouda Leonard, CreateSafe
The platform at present presents 5 accessible instruments to the general public: voice transformation and cloning; text-to-audio pattern technology; AI chat; distribution; and managing music IP.
“Music is the core of humankind,” mentioned Daouda Leonard, CreateSafe Founder & CEO (and Grimes’ supervisor).
“Nonetheless, the story of music as a career has been corrupted by middlemen, who’ve misguided the trade whereas taking cash from artists. For just a few years, we’ve been saying that we’re constructing the working system for the brand new music enterprise. With AI, it’s potential to meet that promise. We need to pioneer the age of exponential creativity and provides energy again to creators.”
“With TRINITI, you possibly can flip inspiration right into a track and set of visuals. That music will get distributed to DSPs, a advertising plan could be generated, and the entire enterprise on the backend could be simply managed. This entire course of takes seconds.”
CreateSafe mentioned it has spent the previous 5 years creating instruments to convey transparency to the music trade. Its partnership with Grimes allowed it to supply its artistic instruments to the general public, the corporate mentioned.
Grimes partnered with CreateSafe in Might to launch an AI platform in beta, referred to as Elf.tech, inviting customers to create songs utilizing Grimes’ voice in change for a 50% share of the grasp recording royalties.
Established in January 2018, Los Angeles-based CreateSafe has developed merchandise such because the Report Deal Simulator and Droplink. The studio has collaborated with artists, together with Grimes, DJ Snake, Woman Gaga, Lil Nas X, Take a Daytrip, and Dom McLennon.
Elf.tech is a prototype white label of CreateSafe’s TRINITI platform, CreateSafe mentioned when it launched the mission with Grimes in Might.
Elf.tech and Grimes went on to partner with TuneCore, owned by Paris-based Believe, to let TuneCore artists distribute collaborations created by way of Grimes’ Elf.Tech AI to all main streaming platforms.
Lower than a month in the past, Grimes and CreateSafe teamed up with music know-how platform Slip.stream to permit creators to include over 200 GrimesAI songs of their movies, podcasts and livestreams on platforms like TikTok and YouTube.
“Collectively, they bridged the world of music and UGC by offering a licensing platform obtainable to creators, companies, and freelancers to obtain and use music safely of their movies, posts, and streams, placing GrimesAI songs within the fingers of over 300,000+ creators,” mentioned CreateSAfe.
To this point, over 1,000 Elf.tech songs have been created since its launch, resulting in Grimes being named one in all Time Journal‘s ‘100 Most Influential People in AI 2023.’
