Elon Musk’s X Sues Media Matters Amid Advertising Exodus, Claims Smear Campaign

Elon Musk‘s social media platform X is dragging a media watchdog group to court docket … claiming Media Issues is engaged in a smear marketing campaign in opposition to him and his firm.

The billionaire adopted up Monday together with his beforehand introduced plans to sue Media Issues in response to a just lately printed story suggesting pro-Nazi commercials had been working alongside natural consumer content material … an assertion Elon claims is BS.

In accordance with the lawsuit, obtained by TMZ, Media Issues “knowingly and maliciously manufactured” side-by-side pictures depicting commercials subsequent to neo-Nazi and white nationalist posts on his X app, previously Twitter.

X claims Media Issues is driving advertisers from Elon’s platform by passing off the pictures as one thing the standard X consumer would possibly encounter on the app … one thing Musk says is way from true.

What’s extra, X alleges Media Issues went to nice lengths to govern the X algorithm to create conditions the place paid posts from enormous firms would seem subsequent to racist and incendiary content material.

X says Media Issues then took screenshots of the posts as the idea of a unfavorable story … “leaving the misunderstanding that these pairings are something however what they really are: manufactured, inorganic, and terribly uncommon.”

The swimsuit says it is all a part of a wide-ranging smear marketing campaign Media Issues is mounting in opposition to Elon and X … claiming the group is hellbent on driving advertisers away from the platform so as to destroy Elon’s firm.

As we reported … Elon announced Friday plans to file a “thermonuclear” lawsuit in opposition to Media Issues for what he says was a “fraudulent assault” on his app.

There’s numerous causes Elon’s pissed … together with the actual fact the Media Issues report appears to have spurred a mass exodus amongst HUGE firms promoting on X.

Media Issues isn’t backing down although … its president, Angelo Carusone, tells TMZ … “It is a frivolous lawsuit meant to bully X’s critics into silence. Media Issues stands behind its reporting and appears ahead to successful in court docket.”