Ex-SM Entertainment CEO’s TITAN CONTENT to open global auditions for ‘next wave of global K-Pop superstars’

TITAN CONTENT, which was launched lower than a month in the past by former SM Leisure CEO Nikki Semin Han, plans to hunt out the “subsequent wave of world Ok-pop superstars” by means of its first worldwide auditions.

The initiative, set to happen from January to March 2024, commences in North America and Australia, and goals to determine and nurture expertise, the corporate stated.

Starting with auditions in distinguished areas equivalent to Los Angeles, New York/New Jersey, Houston, Atlanta, Vancouver, Toronto, Hawaii, and Australia, TITAN CONTENT‘s International Auditions invite people to showcase their “expertise, ardour and uniqueness, by means of their very own creativity.”

TITAN CEO Katie Kang stated: “We’re thrilled to launch TITAN’s first-ever International Auditions, which can solid a large web to find distinctive expertise with the potential to redefine the Ok-pop panorama.”

“Leveraging many years of expertise and experience, TITAN goals to collaboratively craft tales with you, tailor-made to our state-of-the-art system for locating, nurturing, and producing the subsequent era of superstars.”

Along with figuring out uncooked expertise, the International Auditions additionally intention to supply complete help in creating “the longer term stars of Ok-Pop,” TITAN stated.

“We’re thrilled to launch TITAN’s first-ever International Auditions, which can solid a large web to find distinctive expertise with the potential to redefine the Ok-pop panorama.”

Katie Kang, TITAN CONTENT

“As we make our means throughout North America and past, we all know there are such a lot of gifted people with distinctive types and backgrounds,” stated TITAN Chief Efficiency Officer Lia Kim. 

“These auditions will present formidable artists with an unprecedented alternative to step onto the world stage… showcasing their artistry, charisma, and dedication to Ok-pop.”  

TITAN, established as the primary US-based music firm devoted to the Ok-Pop style, has its headquarters in Los Angeles and studios in each Los Angeles and Seoul. 

Fashioned by founders who’ve performed key roles in shaping Ok-Pop into a world cultural phenomenon, TITAN has labored with Ok-Pop superstars like BoA, Women’ Era, SUPER JUNIOR, EXO, The Boyz, TWICE, and ITZY, amongst others.

“These auditions will present formidable artists with an unprecedented alternative to step onto the world stage… showcasing their artistry, charisma, and dedication to Ok-pop.”

Lia Kim, TITAN CONTENT

TITAN is financially backed by RW3 Ventures, Raptor Group and Korea-based Dreamus Firm.

Within the South Korean music trade, the creation of Ok-Pop teams by means of tv exhibits is a widespread observe. These exhibits, generally referred to as “idol survival exhibits,” adhere to a format the place people, usually aspiring singers or trainees, interact in aggressive challenges to safe a place in a newly fashioned idol group.

Teams fashioned by means of these exhibits have gained reputation out and in of South Korea, amongst them NCT Dream, Pentagon, TWICE, SEVENTEEN, Momoland and Monsta X.

Final month, SM Leisure, the corporate behind NCT Dream, aespa and SuperM, partnered with UK tv manufacturing firm Moon&Again Media to hunt and launch a UK boy band to a world viewers.

SM rival HYBE has joined forces with Geffen/Universal Music Group to globalize the “Ok-Pop methodology” by means of the launch of auditions for the “International Lady Group.”

Music Enterprise Worldwide