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Amul is an enormous model, and the belief it enjoys is its “forex”. For FY23, Gujarat Cooperative Milk Advertising Federation (GCMMF), which owns the Amul model title, reported a turnover of Rs 55,070 crore, a rise of over 18 per cent on the earlier 12 months. The goal for FY26 is Rs 1 lakh crore. If the farmer-owned co-operative can churn a perishable product equivalent to milk right into a portfolio of merchandise, it reckons it will probably do higher with farm produce. Beneath MD Jayen S. Mehta, the dairy main is trying to make an enormous play within the meals area
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