HYBE-signed K-Pop stars Le Sserafim partner with games developer Blizzard Entertainment for Overwatch 2 collaboration

Blizzard Leisure, a unit of Activision Blizzard, has introduced that its free-to-play team-based motion recreation Overwatch 2 partnered with South Korean woman group Le Sserafim for an in-game collaboration.

The deal, which Blizzard says marks the sport’s first musical artist collaboration, will see it working with Le Sserafim on the music video for his or her subsequent single, Good Night time. The video will debut on October 27.

An idea trailer for the music video already garnered 687,000 views on HYBE’s YouTube channel.

“We’re extraordinarily excited to be working with Le Sserafim for our recreation’s first musical artist collaboration,” mentioned Walter Kong, Normal Supervisor for Overwatch. 

“Just like the heroes of Overwatch, the Le Sserafim members are superb as people, however unstoppable once they come collectively.”

Le Sserafim members Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, and Hong Eun-chae will make an look at BlizzCon on November 4 to carry out Good Night time on the finish of the present.

“Just like the heroes of Overwatch, the Le Sserafim members are superb as people, however unstoppable once they come collectively.”

Walter Kong, Overwatch

Le Sserafim was shaped by South Korean leisure firm Supply Music in collaboration with HYBE. They debuted in Could 2022 with the discharge of their first EP, Fearless. The woman group’s title is an anagram of the phrase “I’m fearless.”

The group achieved 1.38 million preorders for his or her first studio album Unforgiven, which was launched in Could of this yr, in keeping with HYBE. 

Le Sserafim is amongst HYBE’s largest revenue sources. The group has amassed almost 9 million monthly listeners on Spotify and has greater than 6.5 million followers on Instagram.

In asserting the newest collaboration, Blizzard launched a teaser paintings for Overwatch 2 that includes Le Sserafim members reimagined as digital characters.

The partnership comes amid the rise of digital bands within the period of the metaverse.

Simply final week, Riot Video games launched one more digital band that includes reimagined variations of League of Legends champions. Among the many members of the brand new band known as HEARTSTEEL is Baekhyun, member of the South Korean-Chinese language boy band EXO.

Kakao Leisure, the leisure division of South Korean web firm Kakao Corp., additionally unveiled a four-member digital Ok-Pop woman group known as MAVE earlier this yr by its Metaverse Leisure three way partnership with South Korean cell recreation developer Netmarble.

A variety of Ok-Pop teams have additionally held digital live shows in gaming platforms together with NCT 127, which hosted a free digital live performance on Roblox in January, and BLACKPINK, which held a digital live performance on PUBG Cell.

Blizzard’s new enterprise comes simply days after Microsoft completed its $68.7 billion acquisition of the corporate after clearing the hurdles with UK and US regulators.

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