India’s Tryst with Quiet Luxury

– Launch 12 months – 2023
– Worth – Rs 1.95 crore
On the crest of this wave of change is Vikram Pawah, President and CEO of BMW Group India, who recognises that the definition of luxurious is present process a profound shift. “India’s shoppers are forging a brand new path in luxurious,” Pawah asserts, in a tone that has greater than a touch of the thrill of a pioneer coming into uncharted territory. He provides, “It’s not nearly proudly owning a automobile anymore; it’s a couple of assertion, about practicality, a couple of mix of luxurious and utility.”