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Practically twenty years after the founding of Fb, social media influencers dominate the trendy web, devour our consideration and form our every day lives.
However the multibillion-dollar enterprise that’s grown from their work, often called the creator economic system, has usually been laughed off as foolish or self-absorbed, whilst thousands and thousands of Individuals have skipped conventional profession paths and fought to attain high creators’ fame and monetary success.
The Washington Submit traveled the nation and interviewed dozens of influencers — in addition to their followers, managers, neighbors and staff — to grasp how this booming creator class is altering American society, from how youngsters develop as much as how politicians get elected to how we perceive the world.
Right here’s what we realized:
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