[ad_1]
Final yr, ABBA, one of the crucial profitable pop teams of all time, introduced their return after 40 years with what they referred to as a “revolutionary’ new live performance format referred to as ABBA Voyage.
The Voyage live performance sees the group carry out digitally with a stay 10-piece band, in a purpose-built area in London.
ABBA Voyage has been wildly widespread. Bloomberg reported in September that ‘the venue is 99% full each night time’ and that the present ‘is making greater than $2 million per week’.
Voyage was created by ABBA along with Sweden-headquartered Pophouse Leisure and Industrial Mild & Magic, the George Lucas-founded and Disney-owned visible results firm most well-known for engaged on Star Wars properties via the many years.
Founding ABBA member Björn Ulvaeus is a shareholder in, and board member of, Pophouse. The corporate is led by former Universal Music Sweden Managing Director Per Sundin.
Following the success of ABBA Voyage in London, one other legendary band, KISS, have immortalized themselves with digital avatars, claiming to develop into the primary US band to go absolutely digital.
After a 50-year profession and gross sales of over 100 million data worldwide, the enduring US rock n’ roll act have partnered with Pophouse Leisure Group on their very own avatar present.
KISS handed over the stage to their digital avatars at their last stay efficiency at Madison Sq. Backyard in New York Metropolis over the weekend. The Avatars carried out an encore of God Gave Rock And Roll To You.
In accordance with Pophouse, following the bodily band’s last efficiency, Pophouse Leisure Group will “proceed to champion the KISS legacy for followers previous and new, and for all generations”.
The brand new KISS avatar exhibits would be the second immersive, avatar-powered music live performance mission that Pophouse Leisure is concerned in – following the ABBA Voyage present in London, UK, the place Pophouse is the lead investor.
Thierry Coup, former Chief Artistic Officer, SVP at Common Locations & Experiences has been named because the Artistic Director of the upcoming avatar present.
The KISS avatars had been additionally created by Industrial Mild & Magic (ILM), which is credited for the visible results in motion pictures and franchises corresponding to Star Wars, the Marvel Cinematic Universe, and episodic sequence corresponding to The Mandalorian, amongst others.
“We may be perpetually younger and perpetually iconic by taking us to locations we’ve by no means dreamed of earlier than.”
Gene Simmons
Commenting on the partnership with ILM and Pophouse, KISS bassist and co-founder Gene Simmons stated: “We may be perpetually younger and perpetually iconic by taking us to locations we’ve by no means dreamed of earlier than.
“The expertise goes to make Paul bounce greater than he’s ever executed earlier than.”
“What we’ve completed has been wonderful, but it surely’s not sufficient. The band deserves to stay on as a result of the band is greater than we’re.”
Paul Stanley
Paul Stanley, lead vocalist and co-founder of the band, stated: “What we’ve completed has been wonderful, but it surely’s not sufficient. The band deserves to stay on as a result of the band is greater than we’re.”
“It’s thrilling for us to go the following step and see KISS immortalized. I imply, we’ve spent 50 years constructing it thus far. And by working with ILM and dealing with Pophouse, we’re all sharing this imaginative and prescient of taking KISS to a totally totally different stage past being only a music band. And we’ve at all times considered ourselves as greater than only a music band.”
“Our partnership will fuse the wealthy historical past and iconic standing of KISS with cutting-edge expertise, permitting followers – now and sooner or later – to expertise the band like by no means earlier than.”
Per Sundin, Pophouse Leisure
Per Sundin, CEO of Pophouse Leisure, stated: “Pophouse Leisure Group is thrilled to embark on this transformative journey with KISS, and showcase to followers what’s on the horizon as a part of future avatar present.
“Our partnership will fuse the wealthy historical past and iconic standing of KISS with cutting-edge expertise, permitting followers – now and sooner or later – to expertise the band like by no means earlier than.”
Except for its funding within the ABBA Voyage live performance expertise, Pophouse additionally has investments within the likes Sweden-based Snafu Records, and the masters and publishing catalog of Avicii, amongst others.
Music Enterprise Worldwide
[ad_2]
