Life Journey To Become An Expert in Digital Marketing

On September 28, 2021, something changed my life 360 degrees when I was chilling on a balcony with my digital marketing department head at the time. He was a wise man who always spread positivity, and he pushed me to learn as much as I could and challenge myself. He was the one who told me

“If you can not find a way, build one”.

 

He was a man of action and inspired me to think outside the box. That day, I decided to take his advice literally.
how did it all start?

It all started when I lost hope in my life and asked him a question. “Should I continue as a digital marketer?” At the time, I was lost in my life when I heard the news that Peter was moving on to another company. It felt like I had no idea what to do next.

At that time, I was so lost that I even thought of giving up digital marketing altogether. I couldn’t see the point anymore. I couldn’t understand how I could keep doing this when it seemed like everyone else was moving on and doing it better than me.

Then I heard Peter’s voice in my head. He said, “You can’t stop. You’re too good at it. You’ve to keep going.” That was all I needed to hear. I knew he was right. I couldn’t give up. I’d to keep going. And I did. I kept going and I kept fighting. And finally, I started to see results.

I started to see my hard work was paying off. I’m not saying that it was all thanks to Peter. But his words did give me the push I needed to keep going. They gave me the hope that I needed to keep going.

Early in my career, I started at a talent management and F&B company as an intern to manage their blogs and social media. After a short six-month period, I was offered a position in creative management to handle the company’s social media, talent, and events.

After working for the company for almost two years, the Covid-19 pandemic started in Malaysia, where many employees were laid off, and I was one of those unlucky enough to be affected.

 

Life is like a roller coaster ride, don’t you think?

 

 

With some luck and hard work, I was able to find a job at Big Blue – a company whose main business was e-hailing, online shopping, and media. Digital Marketing department which deals with social media management and search engine optimization at that time just establish, and they are looking for social media manager. While working with the team, I had an opportunity to see how Facebook ads are created and served – it’s not as easy as you think!

When I worked for Big Blue, management did not pay me my five-month salary. They explained that they had failed with some investments, which messed up their finances – but that did not affect my passion for digital marketing at all.

But unfortunately, that was not the case: management ignored our hard work and turned a blind eye to the sweat we had shed, so I decided to look elsewhere for employment.

 

 

By a happy coincidence, I came to FinFixer Marketing, a company specializing in debt refinancing and restructuring.

The challenge here is quite daunting because the financial industry is extremely competitive, and many of the company’s competitors are big players in industries like banking. The most challenging part for agencies, people have a bad image which they think most of it is a scam.

While working at FinFixer, I encountered many obstacles when planning advertising and marketing efforts for clients in the financial sector.

On one fateful day, management decided to hire a digital marketing expert, Peter, to support their marketing efforts. From websites and paid ads to quality organic content. We exhausted all creative options from scripts to graphics ideas to calls to action. We are looking to build a long-term foundation that is not only strong but scalable.

 

 

We faced one challenge after another, it felt just like the warriors in one movie called “300”. But thanks to his technical knowledge and positive attitude, we overcame all obstacles – nothing could stop us from succeeding.

It feels like we are unstoppable.

We manage to grow our customer database from three digits to five digits and became one of the most successful brands in the industry.

But the good days don’t last long. Management’s vision for the company looks short-sighted. They decided not to allocate additional funding for future talent development in our department.

And so the idea of THT was born, with the goal of helping others achieve their desired results in life.

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