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Music know-how agency Audoo has named Melanie Johnson as Chief Business Officer, reporting on to CEO Ryan Edwards.
Succeeding Will Mills as CCO, Johnson will probably be based mostly in London to supervise the worldwide growth and adoption of the Audoo Audio Meter, the corporate stated.
With over 20 years of expertise within the music sector, Johnson’s appointment expands a staff, and board of senior consultants from APRA AMCOS, BMG, Bowers and Wilkins, PRS For Music, Sony Music Publishing, and extra who’ve joined Audoo since its formation in 2018.
Johnson’s observe report contains securing and rising strategic accounts, driving income progress, and optimizing prices. Her experience spans enterprise improvement, technique, partnerships, licensing, and gross sales, having contributed to the success of publishers, labels, DSPs, and tech platforms together with music and media corporations corresponding to EMI Music Publishing, Facebook, and Sony ATV Music Publishing.
Along with her function at Audoo, Johnson additionally serves as a board trustee at Music Minds Matter, the devoted Psychological Well being Charity of Assist Musicians, and The Ivors Academy Belief.
Her appointment comes on the heels of Audoo’s collaboration with PRS For Music and PPL. The deployment of Audio Meters within the UK seeks to additional set up the worldwide commonplace for music royalties, enhancing distribution effectivity for his or her collective 300,000 members.
Commenting on her appointment, Johnson stated: “My mission is all the time to empower the music group with transparency, information, innovation and kindness. By my function at Audoo, constructing on the superb current work, we attempt to innovate and remodel the way in which music royalties are recognized and picked up, finally serving recognition of music creators.”
“Including [Johnson’s] experience to Audoo as we mark a milestone 5 years in enterprise, we transfer nearer to our purpose of being the associate of selection for PROs and CMOs, and proceed on the mission of revolutionizing the general public efficiency royalties area worldwide.”
Ryan Edwards, Audoo
Audoo Founder and CEO Ryan Edwards stated: “Mel’s stellar skilled and private popularity precedes her. Including her experience to Audoo as we mark a milestone 5 years in enterprise, we transfer nearer to our purpose of being the associate of selection for PROs and CMOs, and proceed on the mission of revolutionizing the general public efficiency royalties area worldwide.”
Johnson’s appointment follows that of Chief Expertise Officer Steve Robbins in 2021.
Based in 2018, Audoo is a music know-how firm that developed the Audoo Audio Meter, a tool that helps within the assortment of information associated to public music performances. The know-how goals to enhance accuracy, transparency, and reporting in real-time with out inflicting any vital burden on licensees, efficiency rights organizations and collective administration organizations.
The Audoo Audio Meter, when put in in numerous enterprise institutions like cafes, bars, salons, eating places, gyms, and retail areas, works by figuring out the music being performed, matching it with tune information, after which reporting this utilization again to PROs and CMOs.
In 2020, Audoo raised GBP £5.2 million (approx. USD $6.3 million) in its collection A funding spherical and GBP £7.2 million in its pre-series B funding spherical in 2021. The corporate counts MPL Ventures, Tileyard London, Steve Sidwell, and Björn Ulvaeus (ABBA/CISAC) amongst its backers.
Music Enterprise Worldwide
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