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NEON16, based by music trade veteran Lex Borrero, and celebrity producer and artist Tainy, has teamed up with Miami-based tech firm Influur to host a three-day leisure occasion throughout Mexico’s Huge Race Weekend on the System 1 Mexico Grand Prix.
The occasion, held on the Autódromo Hermanos Rodríguez, noticed numerous stars in attendance, together with Mexican rapper and musician Natanael Cano, American actor Xolo Maridueña, Venezuelan singer-songwriter and file producer Danny Ocean, Venezuelan singer Lasso and American singer and songwriter Elena Rose.
NEON16 — which has beforehand advised MBW that it needs to become the Roc Nation of Latin Music — claims that its occasion marked the first-of-its-kind throughout the System 1 with a number of occasions throughout race weekends in Miami and Mexico Metropolis, along with efforts with MLS soccer and the Nationwide Soccer League.
Final month, NEON16 and NTERTAIN Studios expanded their multi-year partnership with the NFL to incorporate a multimedia content material collection that includes music and artists from NEON16, in addition to customized social video content material.
Most just lately, NEON16’s Mexican Grand Prix occasion featured three days of curated cultural occasions together with a trackside VIP suite for invited company on the Autódromo Hermanos Rodríguez, that includes unique actions similar to simulators, a magnificence and smoothie lounge by Shark Ninja, a reel’s sales space by Feid x Instagram, a tasting expertise by Autentico Vertical, a digital actuality racetrack by Stoyco, tattoos by Tattoology’s Alejandra Idarraga, and a driver agility take a look at.
“We hosted greater than 100 celebrities and influencers and reached over 100M folks throughout this weekend’s occasion.”
Alessandra Angelini, INFLUUR
The Huge Race Weekend kicked off with a gap occasion on Friday (October 27) in collaboration with BRESH, that includes performances by RMAND, Darell, Llane, Abraham Mateo, Domelipa, and Katteyes, bringing their sounds to the Fronton in CDMX.
Following a day of watching races, Influur and N16 RACING hosted an unique night time swim occasion in partnership with Soho Home, that includes Lasso and Elena Rose.
“Racing’s recognition has skyrocketed on a worldwide scale lately and is on par to outpace different sectors. To maintain tempo with the rising Latino racing fandom, activations like this work to transform a number of the world’s largest musicians into racing followers.”
Lex Borrero, NEON16
Taking part stars from the music, leisure and sports activities industries included Peso Pluma, Jacob Bertran, MC Davo, Kate Del Castillo, Gabito Ballesteros, Juan Manuel Correa, Tammy Parra, Grecia y Rayito, Ingratax, Danilo Carrera, Manelyk Gonzalez, Manuel Medrano, Llane, and Corina Smith.
“Our firm and groups function because the throughline and connective tissue between leisure, music and one of many world’s largest sports activities,” Borrero mentioned.
“Racing’s recognition has skyrocketed on a worldwide scale lately and is on par to outpace different sectors. To maintain tempo with the rising Latino racing fandom, activations like this work to transform a number of the world’s largest musicians into racing followers. Innovation is a part of our DNA as an organization and model, and we’re thrilled to proceed marking these cultural touchpoints and activations throughout sports activities and music,” added Borrero.
Alessandra Angelini, CEO of Influur, added: “Influur is translating its highly effective digital connections from on-line to the offline world, and the influence that we’re producing is mind-blowing. We hosted greater than 100 celebrities and influencers and reached over 100M folks throughout this weekend’s occasion.”
Music Enterprise Worldwide
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