Prior to now three months alone, we’ve seen the arrival of a severe new participant within the type of TikTokMusic, and the launch of a much-debated new artist-centric streaming payout model from Deezer.
MBW additionally only in the near past broke the information that Spotify is implementing major changes to its personal royalty mannequin in Q1 2024.
At present (November 8) brings extra doubtlessly important streaming enterprise information, with the arrival of a brand new Spotify challenger from an already established participant within the audio sector: US satellite tv for pc radio service SiriusXM.
At an occasion in New York at present, SiriusXM introduced a rebrand, together with a brand new emblem (the second firm within the streaming enterprise to take action this week).
SiriusXM additionally unveiled a brand new streaming app and a brand new ‘Streaming All Access Plan’ for $9.99 a month, which the corporate says is “geared toward welcoming in a new technology of SiriusXM listeners”.
In line with SiriusXM, the app “will provide listeners a extra customized, easy-to-use, lean-back streaming expertise that places discovery on the forefront”.
The brand new app will function 4 curated sections together with a custom-made ForYou touchdown web page for every listener, in addition to Music, Discuss&Podcasts, and Sports activities.
The app additionally sees SiriusXM revamp its playback performance, with a brand new media participant optimized for every kind of content material; upgraded search capabilities, and an expanded podcast library. It additionally encompasses a Central Audio Library with new offline listening and obtain capabilities.
As noted by the Verge, ‘The result’s one thing that works and appears much more like Spotify’ with the brand new app representing ‘probably the most important try’ by the corporate to consolidate its podcast, music, and discuss choices.
As well as, in a separate problem to Spotify’s ongoing push into the Audiobooks house, SiriusXM additionally revealed that it’s working with Audiobooks platform Audible to “share content material and provides subscribers the chance to expertise one another’s choices starting in early 2024”.
In line with SiriusXM CEO Jennifer Witz, “the introduction of the brand new SiriusXM streaming expertise marks a pivotal second” within the firm’s historical past.
The brand new app and streaming plan is evidently meant to woo listeners from different subscription streaming providers – and it might pose a severe problem to music streaming’s previous guard.
With the launch of the brand new app subsequent month, the corporate can be introducing new ‘visitor DJ channel takeovers’ from over 160 widespread artists and bands, starting from Olivia Rodrigo and CardiB to AliceCooper and LukeCombs.
The app announcement and rebrand comply with the information from final week that SiriusXM’s Pandora lost 112,000 subscribers in Q3, whereas its satellite tv for pc service misplaced 94,000. (Spotify’s world Premium Subscriber base grew to 226 million paying customers in Q3, including 6 million through the quarter.)
SiriusXM’s new app begins rolling out within the App Retailer, Google Play, and on Amazon Fireplace units on December 14 with further platforms and options to come back in early 2024.
“The introduction of the brand new SiriusXM streaming expertise marks a pivotal second in our historical past, one which kicks off a brand new period of innovation at our Firm.”
Jennifer Witz, SiriusXM
“The introduction of the brand new SiriusXM streaming expertise marks a pivotal second in our historical past, one which kicks off a brand new period of innovation at our Firm,” stated Jennifer Witz, CEO, SiriusXM.
“And this launch is only the start; we are going to proceed to iterate and develop our product choices all through the subsequent 12 months and past as we attempt to ship our subscribers the perfect listening expertise on the go, within the automotive, and wherever they select to tune in.
“From can’t miss stay moments to the proper soundtrack for any event, with the brand new SiriusXM, we’re placing our differentiators on the forefront and welcoming in a brand new technology of listeners, bringing them nearer to what they love.”
Suzi Watford, SVP, Chief Progress Officer at SiriusXM stated: “We’re thrilled to introduce the world to the brand new SiriusXM model, which brings to life the perfect of what we’ve got to supply and welcomes in a brand new technology of listeners whereas staying true to our roots.
“Our new model platform, Nearer, showcases the distinctive nature of our providing, giving true followers an area to go deeper into what they love.”
