SoundCloud strikes A&R alliance with Patrick Moxey’s Helix and PayDay Records

SoundCloud is increasing its world artist providers, through a brand new partnership with Patrick Moxey’s Helix and PayDay Information.

The partnership will see the music streaming platform establish and refer promising rising artists on its service for potential signing with Helix or PayDay.

In keeping with SoundCloud, by leveraging its world platform and Helix and PayDay Information’ “experience”, the partnership goals to find, nurture, and put money into rising digital and hip-hop music artists, providing them what SoundCloud calls “unparalleled alternatives for publicity and progress”.

At present’s information marks the newest chapter in SoundCloud’s evolution to turn into extra of an artist providers enterprise, which MBW has previously written about on numerous events.

SoundCloud’s present mannequin has two distinct sides:

• (i) A user-facing streaming service, which gives each ad-supported and subscription (SoundCloud Go+) earnings streams; and
• (ii) An artist providers enterprise, beneath which indie artists cannot solely add their music direct to SoundCloud, but in addition distribute their tracks to rival providers like Spotify. SoundCloud additionally gives further instruments and assets to indie artists beneath the ‘SoundCloud for Artists’ model.

SoundCloud additionally launched a prime tier of artist service choices for indie artists in 2022. Beneath these so-called “roster” offers, significantly profitable unbiased artists ‘signal’ direct to SoundCloud, with the corporate paying advances, investing in artist advertising and marketing and many others. simply as a conventional file label may.

At present’s (December 12) information follows the platform’s joint venture in February of this yr with Jax Jones’ and Dan Stacey’s UK-based, dance-focused file label, WUGD (What You Gonna Do) Ltd.

In February final yr, SoundCloud entered into an artist-signing joint venture with Strong Basis, the administration and artistic providers arm of Atlanta rap powerhouse QC Media Holdings (Quality Control) from revered music business veterans Kevin “Coach Okay” Lee and Pierre “P” Thomas. (A SoundCloud spokesperson stated in February this yr that the recent acquisition of Quality Control by HYBE wouldn’t have an effect on Coach Okay and P’s relationship with SoundCloud.)

Based in 1992, Payday Information is among the world’s longest-running unbiased hip-hop and R&B labels and helped to launch the careers of artists together with Jay-Z, Yasiin Bey f.ok.a Mos Def (through his first group U.T.D.), Jeru The Damaja, and extra.

Digital dance music label Helix Information was established in April 2022 as a multi-territory unbiased house for digital dance music and counts amongst its roster artists together with Snakehips, Grammy-nominated Ten Metropolis, Jamie Jones, San Holo, Two Buddies, and extra.

Moxey struck a “world strategic alliance” with Warner Recorded Music for Payday Information and Helix Information final yr.

“Hip-Hop and Digital music are core to SoundCloud’s identification, and in Patrick Moxey, there isn’t any higher accomplice with whom to provide artists the chance to construct their careers.”

Eliah Seton, SoundCloud  

Commenting on at present’s information, SoundCloud CEO, Eliah Seton stated: “Hip-Hop and Digital music are core to SoundCloud’s identification, and in Patrick Moxey, there isn’t any higher accomplice with whom to provide artists the chance to construct their careers.

“I’ve recognized Patrick for years – as everyone knows, he’s paved the best way for a few of the greatest names within the business, and this partnership exemplifies our dedication to figuring out and nurturing what’s subsequent in music.”

“The A&R alliance between Helix and PayDay with SoundCloud may be very thrilling.”

Patrick Moxey, Helix and PayDay Information

Patrick Moxey, President & Founding father of Helix and PayDay Information, added: “The A&R alliance between Helix and PayDay with SoundCloud may be very thrilling.

“Between us we’re uniquely positioned to provide rising artists world attain by way of professional advertising and marketing, promotion and A&R assist.

“SoundCloud has all the time incubated new expertise and shares our artist-friendly ethos. I’m delighted to work with SoundCloud, Eliah Seton, Jessica Rivera with partnerships, and rising expertise with our new affiliation.”

SoundCloud stated in a press release on Tuesday (December 12) that “partnering with PayDay and Helix Information seamlessly aligns with each the historical past and way forward for SoundCloud”.

Added the corporate: “Whether or not tracing the rise of SoundCloud Rap or indulging in unique remixes and EDM units, followers flock to SoundCloud for sonic experiences they will’t get elsewhere.

“Moreover, this announcement comes amidst a surge of progress throughout SoundCloud’s UK dance communities. From the success of WUGD / Polydor x SoundCloud artist Hannah Laing to the championing of Ascending artist Kenya Grace, the expansion of EDM artists is being acknowledged and supported on a worldwide stage.”Music Enterprise Worldwide