Spotify test feature discovered via TikTok

A person on TikTok has stumbled upon an AI Playlist characteristic within the Spotify Library App.

The story, as reported through TechCrunch, stated, “The corporate (Spotify) confirmed the check to TechCrunch, however didn’t share additional particulars in regards to the expertise and the way it works, nor did it decide to a launch timeframe.”

On the social media platform, the person @robdad posted:

@robdad_

Since when did they’ve this replace on spotify. Now they received chatGPT making our playlists… additionally wtf is Which Home Exploration😭😭 #spotify #update #ai

♬ Heavy Metal Lover overlapped – jinxknsaudios

The put up appears to point out a textual content field enabling customers so as to add data, generally referred to as a “immediate,” to allow the generative AI to create listening strategies and doable playlists.

Though not formally introduced, the check might inform of a future launch on the streaming large’s platform.

Spotify has had a busy 12 months, with person listening analytics being a heavy focus. The Firm’s annual “Spotify Wrapped” was recently released for subscribers to test their hottest songs and people throughout the platform’s tens of millions of audio tracks.

Spotify invests in AI

Earlier this 12 months Spotify released its Private DJ characteristic. This allowed customers to entry a digital DJ that the corporate heralded as a “Dynamic AI voice Platform.”

It’s unknown if Spotify intends to hyperlink the Private DJ and the examined characteristic found through TikTok, however AI is a large supply of curiosity for the corporate. As said of their February launch, ”Personalization is on the coronary heart of what we do at Spotify.”

Job cuts introduced in 2023 for Spotify

Daniel Ek, CEO of Spotify announced this month that the streaming platform was going by means of the method of creating redundancies.

The Co-Founder and senior function holder stated this raft of job cuts “will not be a step again; it’s a strategic reorientation.”

It stays to be seen if this funding in automation is said to the redundancies, however AI appears to be an enormous a part of Spotify’s future plans.

Picture Credit score: Daniel Reche, Pexels