Taylor Swift is Apple Music’s Artist of the Year for 2023

Taylor Swift has been named as Apple Music’s Artist of the 12 months for 2023.

In a media launch asserting the information, Apple Music stated that “throughout the charts, streams, and live performance stadiums stuffed with screaming, bracelet-wearing tremendous followers, Swift undeniably reached a brand new realm of superstardom this yr”.

In response to Apple Music, within the first 10 months of 2023, Swift noticed 65 songs attain Apple Music’s World Each day High 100 — greater than some other artist.

The information arives after Taylor Swift’s 1989 (Taylor’s Model) attracted 1,329% more streams than the unique model of 1989 within the US final week.

Dangerous Bunny was named as last year’s ‘Artist of the 12 months’ on Apple Music ‘ in recognition, in response to the platform, of his “creative excellence and affect on world tradition in 2022”.

The Weeknd was Apple Music’s ‘Artist of the 12 months’ in 2021.

Apple Music says that Swift noticed “constant streaming lifts all year long”, notably across the monumental success of The Eras Tour.

Apple Music has additionally highlighted another stats from Swift’s efficiency on the platform. For instance, the week the tour kicked off in March, Swift’s streams grew 61% globally on Apple Music. She continued to see double-digit progress in month-to-month streams all through the summer season.

Swift’s hits like Dangerous Blood, Clean Area, Model, Shake It Off, Wildest Desires, and All Of The Ladies You Beloved Earlier than all reached the Apple Music charts for the primary time in 2023.

Merciless Summer season, off Swift’s 2019 album Lover, turned one of many greatest songs of the summer season on Apple Music worldwide. The music re-entered the World Each day High 100 in April for the primary time in 4 years and has stayed there ever since.

Midnights nonetheless stands as the most important album of all time by a feminine artist in Apple Music historical past by first-day and first-week streams worldwide.

Swift is the No. 1 most-streamed feminine artist in Apple Music historical past, and can also be the feminine artist with probably the most songs to succeed in Apple Music’s World Each day High 100.

“I’m so honored to be Apple Music’s Artist of the 12 months.”

Taylor Swift

“I’m so honored to be Apple Music’s Artist of the 12 months,” stated Swift.

“Thanks to each single one among you for making this yr probably the most unbelievable, joyful, celebratory yr ever.

“From streaming the music nonstop to screaming it collectively in actual life on the reveals, dancing chaotically in film theaters, none of this may have been doable with out you. Thanks a lot.”

“She is a generation-defining artist and a real change agent within the music business, and there’s no doubt that her influence and affect will likely be felt for years to come back.”

Oliver Schusser, Apple

Oliver Schusser, Apple’s vp of Apple Music and Beats, added: “Taylor Swift’s influence on music is completely plain — not simply this record-breaking yr, however all through her total profession.

“She is a generation-defining artist and a real change agent within the music business, and there’s no doubt that her influence and affect will likely be felt for years to come back. We’re thrilled to have the chance to have a good time her achievements.”Music Enterprise Worldwide