Business

Taylor Swift’s Eras Tour is the first ever tour to gross over $1 billion, says Pollstar

BY Amirul

December 9, 2023
10:27 am

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MBW’s Stat Of The Week is a sequence wherein we spotlight an information level that deserves the eye of the worldwide music business. Stat Of the Week is supported by Cinq Music Group, a technology-driven report label, distribution, and rights administration firm.

Taylor Swift’s record-breaking ‘Eras Tour’ has turn out to be the primary tour in historical past to generate gross revenues of over $1 billion.

That’s based on Pollstar, which, citing field workplace stories, mentioned on Friday (December 8) that Swift took in an estimated ticket gross of $1.04 billion, with 4.35 million tickets bought from 60 reveals that passed off in the course of the eligible interval.

Pollstar explains that its annual rating of the live performance business’s top-performing artists is tabulated for all reveals labored between November 17, 2022, and November 15, 2023.

All ticket gross sales figures are calculated in US {dollars}, and based on Pollstar, “are primarily based on reported info and in depth analysis by Pollstar”.

Past ticket revenues, Pollstar estimates “Eras Tour” merchandise gross sales at roughly $200 million throughout the identical interval.

Right this moment’s information tops off a blockbuster yr for Swift.

The artist noticed vital success together with her rerecorded album releases and blockbuster concert film, in addition to this week being named Time’s Person of the Year for 2023.

Taylor Swift was additionally this yr’s most-streamed artist globally on Spotify, reaching greater than 26.1 billion international streams on the platform since January 1.

The Eras Tour live performance film, in the meantime, is reported to have crossed the $250 million mark in worldwide ticket gross sales, making it the highest-grossing live performance film of all time.

Moreover, Pollstar initiatives that “Eras Tour” ticket gross sales for the following eligibility field workplace yr will once more hit $1 billion, taking the tour’s whole to greater than $2 billion.

Along with Taylor Swift, Pollstar’s Prime 10 rankings on 2023’s Worldwide Excursions are Beyoncé (No. 2), Bruce Springsteen & The E Avenue Band (No. 3), Coldplay (No. 4), Harry Kinds (No. 5), Morgan Wallen (No. 6), Ed Sheeran (No. 7), P!nk (No. 8), The Weeknd (No. 9), and Drake (No. 10).

Pollstar stories that 2023 was “one other unprecedented yr” for the live performance business, with whole gross revenues for the Worldwide Prime 100 Excursions up 46% to a record-breaking $9.17 billion (2022’s whole was $6.28bn). Attendance was up 18.38% in whole tickets bought to 70.1 million (versus 59.2m in 2022).

Along with Taylor Swift, charting within the Prime 10 of the North American Excursions are Beyoncé (No. 2), Morgan Wallen (No. 3), Drake (No. 4), P!nk (No. 5), Bruce Springsteen & The E Avenue Band (No. 6), Ed Sheeran (No. 7), George Strait (No. 8), Karol G (No. 9), and RBD (No. 10).

In 2023, the Prime 100 North American Excursions additionally set a gross report with an estimated $6.63 billion (versus $4.77 bn in 2022), based on Pollstar.

“This has been the Yr of the Blockbuster, none incomes that title greater than Taylor Swift’s cultural takeover in Eras, Pollstar’s first-ever billion-dollar tour.”

Ray Waddell, Oak View Group

“This has been the Yr of the Blockbuster, none incomes that title greater than Taylor Swift’s cultural takeover in Eras, Pollstar’s first-ever billion-dollar tour,” mentioned Ray Waddell, president of Oak View Group’s Media & Conferences Division, which oversees Pollstar and sister publication VenuesNow.

“The stay leisure business stays within the midst of a record-breaking Golden Period, marked by innovation and creativity, artist improvement, and a paradigm shift in fan expertise, as outlined by the Sphere in Las Vegas and U2’s wonderful run.”