We often get many companies who came to us and ask how we can help them with Facebook advertising. So in this post, we will talk about how we helped Gatti Malaysia to improve their Facebook ads which previously use Facebook Boost Post, and increase the ROI of their campaigns.
How do we discover the problem?
The first step in our process is to observe what’s going wrong with your Facebook ad campaign. We do this by looking at your page, checking the performance of ads, and monitoring their success rate—and we examine the landing pages you are targeting to understand where users go after clicking on an ad.
What their current marketing campaigns
As a Gatti Malaysia Facebook Ads partner, we have been helping them create highly-engaging and effective campaigns. Some of their current marketing campaigns include:
- Facebook Boost Post – A boosted post is a post to your Page’s timeline that you can promote or advertise by paying Facebook. Boosted posts are the simplest way to advertise on Facebook. Boosted posts can be created directly within the newsfeed and have fewer customization options than ads created in Ads Manager.
- Offline Events – If you host events offline (like trade shows), this can be an effective way to build awareness around your brand as well as generate leads from prospects who may attend these events and sign up for your mailing list or download information about what you do/offer.
- Buy 2 Piece of Shoes With Cheap Price – One way social media influencers collaborate with brands is through collaborations where both parties work together towards a mutual goal: growing their audience base, building brand recognition and driving traffic back into brick-and-mortar stores owned by each other while also generating revenue!
What mistake that they make
The mistakes they make are one of the following:
- They use Boost Post instead of Facebook Ads Manager.
- They post promotional items at events but don’t have a crowd
- Their copywriting didn’t impulse them to buy.
The result is their ad performance is not good and it will be hard for them to get organic reach from their post because people think that all posts on Facebook are just click bait or scams now and they don’t want to click or open them anymore because most of those ads have no value what so ever, so when you start posting something like this then your organic reach will go down again even though you’re posting good content which means no more customers/followers as well!
How we help them to make better Facebook ads
We help them to make better Facebook ads by helping them to target the right audience, creating better copywriting, and combining online with offline marketing.
We have a team of experts that have worked on hundreds of Facebook ad campaigns for our clients. We know the ins and outs of running successful Facebook ads and can help you get started today!
Facebook advertising is not just about creating ads, we also need to make it right so it can target the right audience and deliver the right message.
Facebook advertising is not just about creating ads, we also need to make it right so it can target the right audience and deliver the right message.
Here are some tips on how you can create Facebook ads that will convert:
- Targeting – Bad targeting can mean a waste of money as you would be advertising to people who are not interested in what you’re selling. It’s important to be very specific about your target audience so that we can focus our budget on those who would benefit from our products/services.
- Copywriting – We all know how effective copywriting skills can make or break an ad campaign! Here at Gatti Malaysia, we always ensure that our ads have high-quality copywriting which is appealing enough for users to click through and learn more about us or even buy from us directly from Facebook itself (as opposed to sending them away).
- Picture – Pictures are very important when creating ads since they’re what catches the user’s eyes first before anything else. The picture should also reflect the message conveyed by the ad; if someone sees an image related to food but reads something unrelated like medical services being offered instead, then chances are they might not take it seriously anymore because they think “what kind of business?”
Conclusion
We hope that you learned something about Facebook Ads from this blog post. If you have any questions, feel free to leave them in the comments below! We’ll do our best to answer as soon as possible.
Interested to improve or would like to challenge us to do an ads review on yours? Lets us know
