As we head into 2023, it’s time to take a look at the potential changes that could occur in the social media landscape. From the increasing presence of artificial intelligence to the emergence of new platforms, we could be in for some surprises in the coming year. What can we expect to see? Here are our 2023 social media predictions that may or may not come to pass. Get ready – it’s time to make some educated guesses!
The year 2022 will usher in a shift in TikTok’s marketing landscape as the platform enters its traditional maturity stage. While this means that brands will have to start paying for usage to achieve the same reach as in the past, it’s not all doom and gloom. Good content will always prevail and continue to reach audiences on the platform, regardless of cost. While 2022 could be the beginning of the pay-to-play era of TikTok, there’s still plenty of hope for brands looking to make a name for themselves by creating high-quality, engaging content.
The future of TikTok Search looks even brighter – and that’s underscored by the fact that it’s currently the focus of a huge above-the-line campaign from TV. What’s even more exciting is that Search Ads will soon be coming out of beta, which is certainly a huge opportunity for businesses. Get ready, the future of TikTok Search is here!
We predict that TikTok Ads CPMs will become more expensive, but their effectiveness will also increase greatly. Over time, advertisers will find that the higher cost is worth it for the greater success they can achieve with TikTok Ads. With more powerful targeting, personalization opportunities and dynamic creative, TikTok Ads will be an invaluable part of anyone’s marketing strategy.
The future of Twitter looks bright – despite all the bluster, brands will be advertising again and perhaps even making a profit. With more pointless updates, it seems that this platform will remain an important part of modern marketing for some time to come.
It’s a new chapter in U.S. politics: as the primaries begin, President Trump is likely to start tweeting again. And while the political climate is uncertain, one thing is certain: despite the changing landscape, advertisers aren’t pulling back – they’re continuing to take full advantage of social media’s reach. Get ready for President Trump’s tweets – and plenty of ads from brands – as the primaries unfold.
It looks like Truth Social will remain the preferred platform for right-wing extremists to spread their rhetoric… at least for now. But given Trump’s tweets, it may only be a matter of time before the site disappears. It’s only a matter of time before Truth Social sings its swan song.
Mastodon may never reach the level of popularity needed to become a truly major player in the social media landscape. The complexity of the platform will likely prove prohibitive for most users, which means it will never reach the critical mass it needs to be a relevant force.
Jack Dorsey’s ambitious decentralized social network project, Bluesky Social, is poised to make a significant mark on the world. Predictions are that the platform is likely to be as successful as Google Plus, if not more so. It is expected to revolutionize the world of social media and influence the way people communicate with each other.
The days of the BeReal. clones are numbered! Pretty soon, even the mighty TikTok Now will be a thing of the past. Our prediction? You can expect them to be retired after minimal use. So as much as you enjoy them now, make sure you seize the opportunity to use them while you still can!
BeReal will probably try to monetize effectively, which will probably fail. However, it will likely remain popular – currently it’s the favourite app of me and my friends, is that a Millennial thing? We predict that even if monetization fails, BeReal will remain very popular.
It looks like Meta’s support is getting worse. I’m not sure how they plan to outdo themselves in terrible service, but they’ve already set the bar pretty low. It’s almost as if they’re determined to outdo their own badness.
Facebook will continue to be a less relevant platform for people under 40, but still remain a powerhouse when it comes to advertising. Projections suggest that the focus is increasingly on digital marketing, and Facebook is well positioned to remain a dominant player in this space. It may be time for companies to shift more of their advertising efforts to this important channel to ensure their business remains competitive.
It’s no surprise that YouTube Shorts will continue to grow – and in 2023, when revenue sharing for Creators is introduced, we can expect even more Creators to turn to the platform. By 2026, even larger brands will likely follow suit. Our prediction? YouTube Shorts will become an even bigger engine for video creation.
It looks like Instagram continues to follow the trend of copying features from other social media platforms instead of creating something original. This seems to be the new strategy as more and more similarities between the different platforms emerge. However, one could argue that this is inevitable in a world of ever-increasing competition for attention.
Adam Mosseri will likely apologize again after trying to compare Instagram to TikTok. It remains to be seen if this repetition of the same mistake will be remembered, or if his sincere apology will be enough to fix the problem. Will his words be enough to appease the angry users? Only time will tell.
It looks like LinkedIn is keeping up with trends by introducing a new 9×16 video feed in the style of TikTok, which can be accessed by swiping. We expect there will be a lot of complaints from users about this new feature, and unfortunately, it won’t be available for long – just like its predecessor, the LinkedIn Stories feature from before. Prepare for it now – but don’t get too addicted!
It’s only a matter of time before we see Pinterest take the lead in live-stream shopping. With its user-friendly interface and a vast selection of product imagery and inspiration, this platform is perfectly suited for the task. Don’t be surprised when you see it become the go-to choice for live-stream shopping.
Overall, it is difficult to predict what the future of social media will look like in 2023, but these twenty predictions may serve as a hint of the direction in which the industry is headed. The only thing that can truly be known is that social media will continue to evolve and surprise us in unexpected ways. With that in mind, let’s keep our eyes open and be on the lookout for the new trends and possibilities the future of social media holds!
What’s on your list? 🤔
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Great article
Thank you. Really appreciate it
These predictions for the future of social media in 2023 are fascinating! It's impressive to see how much the industry has changed and grown in just a few short years and will continue to evolve rapidly. I can't wait to see how these predictions play out and what other surprises and innovations the future holds for social media. Thanks for sharing!
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