TikTok has launched a brand new characteristic referred to as “Add to Music App” that lets its customers save songs they uncover through TikTok on the streaming providers the place they take heed to their music.
In keeping with an announcement from TikTok on Tuesday (November 14), the Add to Music App characteristic is launching “in partnership with the most important music streaming providers, together with Amazon Music and Spotify“.
MBW has confirmed that this characteristic can also be accessible for Apple Music customers. On Amazon Music, this characteristic is offered for Prime members and Amazon Music Unlimited prospects.
‘Add to Music App’ will initially be rolled out over the approaching weeks for customers within the US and UK with testing in additional markets to observe.
TikTok claims in its announcement to be “recognized for being one of many world’s finest locations to find each new and catalog music, continually creating viral developments which drive music listening on streaming providers”.
TikTok’s International Head of Music Enterprise Improvement Ole Obermann mentioned on Tuesday that the brand new cross-platform music saving characteristic creates “a direct hyperlink between discovery on TikTok and consumption on a music streaming service”.
He added that it makes it “simpler than ever for music followers to benefit from the full-length tune on the music streaming service of their alternative, thereby producing even better worth for artists and rightsholders”.
ByteDance-owned TikTok’s partnership and integration with music streaming providers which might be not owned by ByteDance is a notable growth for the corporate, which now operates its personal premium streaming service in a number of markets.
The TikTok Music app consists of what the corporate says is “a variety” of “social music streaming options” that join the music streaming app with the principle TikTok short-form video app.
Amongst these options are the flexibility to ‘Sync With TikTok’ which helps you to sync your TikTok and TikTok Music accounts.
It additionally enables you to play ‘TikTok Hits’ by streaming the complete variations of viral TikTok songs. There’s additionally a ‘Music Discovery With TikTok’ characteristic, which TikTok says “enables you to document your music discovery journey in TikTok and discover the songs in TikTok Music”.
In the meantime, for customers of the principalTikTokapp within the US and the UK, the place TikTok Music is just not accessible, the brand new Add to Music App characteristic can now be used as a direct hyperlink to different streaming providers together with Spotify and Amazon Music.
Credit score: ByteDance
“TikTok is already the world’s strongest platform for music discovery and promotion, which helps artists join with our world neighborhood to drive engagement with their music. Add to Music App takes this course of a step additional.”
Ole Obermann, TikTok
The brand new device will now seem as a button that claims ‘Add Tune’ subsequent to a monitor identify on the backside of a TikTok video within the For You Feed.
The primary time a consumer presses the Add Tune button, they’ll select to reserve it to their most popular music streaming service.
The monitor will then be saved to a default playlist in a consumer’s chosen music streaming service put in on their gadget, however customers may select so as to add the monitor to a brand new playlist or an present playlist that they’ve created.
Following the primary use of the Add to Music App characteristic, the music app chosen will then turn into the default music streaming service for future monitor saves, though customers can choose to alter the default music streaming service at any time underneath settings.
Customers may use the Add to Music App characteristic from an artist’s Sound Element Web page.
“At Amazon Music, we’re trying to make it simpler to transform these moments into enduring fandom.”
Karolina Joynathsing, Amazon Music
Karolina Joynathsing, Director of Enterprise Improvement for Amazon Music, mentioned: “A few of the finest elements of being a music lover are these serendipitous moments if you uncover a brand new tune or artist that you just join with immediately.
“At Amazon Music, we’re trying to make it simpler to transform these moments into enduring fandom.
“That’s why we labored along with TikTok on the Add to Music App characteristic, which makes it simpler for followers to take heed to the music they love and for artists to construct fandom.”
“Regardless of the place you might be, or the second you’re in, we wish to create much less work to get to the audio you like.”
Sten Garmark, Spotify
Sten Garmark, Vice President, International Head of Client Expertise at Spotify, mentioned: “Regardless of the place you might be, or the second you’re in, we wish to create much less work to get to the audio you like.
“Meaning being in all places our customers are and creating seamless methods to avoid wasting songs to Spotify to get pleasure from when and the way they select to pay attention.
“Because the world’s largest audio streaming subscription service, our mission is to carry artists and followers collectively, so you may take heed to extra of what you like, throughout any platform or gadget. Primarily, you received’t want to seek out audio to go well with the second. It is going to discover you.”
Ole Obermann, TikTok’s International Head of Music Enterprise Improvement, mentioned: “TikTok is already the world’s strongest platform for music discovery and promotion, which helps artists join with our world neighborhood to drive engagement with their music.
“Add to Music App takes this course of a step additional, making a direct hyperlink between discovery on TikTok and consumption on a music streaming service, making it simpler than ever for music followers to benefit from the full size tune on the music streaming service of their alternative, thereby producing even better worth for artists and rightsholders.”Music Enterprise Worldwide
