Universal Music strikes ‘first-of-its-kind’ strategic AI partnership with BandLab Technologies
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Universal Music Group (UMG) and BandLab Applied sciences, mum or dad firm of social music creation platform BandLab, have introduced plans for what they name “an expansive, industry-first strategic relationship targeting synthetic intelligence”.
In accordance with UMG, the partnership will probably be “centered on empowering the subsequent era of artists, together with inside BandLab’s international group”.
The assertion provides that “the alliance will advance the businesses’ shared dedication to [the] moral use of AI and the safety of artist and songwriter rights”.
BandLab’s partnership with the world’s largest music rightsholder signifies a major assertion of intent for the Singapore-headquartered music expertise agency. It additionally arrives at a pivotal time for the broader music {industry} amid the rise of AI use in music making.
The corporate’s highly effective flagship music-making app BandLab, partly constructed on AI-driven tech, has attracted over 60 million registered customers thus far. It’s claimed to be “the world’s largest social music creation platform”.
It additionally runs a instrument known as SongStarter that makes use of AI to permit customers to generate musical “concepts”, together with beats, melodies, and chord progressions, that may then be constructed upon by way of the primary BandLab platform.
In the present day’s information follows BandLab’s announcement of its support for the Human Artistry CampAIgn, turning into the primary music creation platform to take action.
BandLab Applied sciences additionally lately employed AI music professional Drew Silverstein (the Co-founder and former CEO of AI-driven music platform Amper Music) as Senior Advisor, AI, Innovation, and Technique.
Collectively, UMG and BandLab Applied sciences say that their two firms will “pioneer market-led options with pro-creator requirements to make sure new applied sciences serve the creator group successfully and ethically”.
In the present day’s information marks Common Music Group’s newest AI-related alliance. In August, YouTube and UMG formed a partnership that they are saying will collectively develop AI instruments that supply “secure, accountable and worthwhile” alternatives to music rightsholders.
There are two key elements to that partnership. First is a ‘Music AI Incubator’ at YouTube – a program by which new instruments and improvements will probably be developed on the firm in shut conjunction with artists and the music biz. For now, this ‘Incubator’ is kicking off by way of a partnership between YouTube and UMG, incorporating suggestions and steering from UMG-signed expertise.
The second main factor of YouTube and UMG’s announcement was that, inside and past YouTube’s AI ‘Incubator’ venture, it’s publicly committing to 3 ideas/pledges that can information its improvement of music-based generative AI instruments sooner or later.
“We’re excited so as to add BandLab Applied sciences to a rising record of UMG companions whose accountable and modern AI will profit the artistic group.”
Commenting on the partnership with BandLab, Sir Lucian Grainge, Chairman & CEO, Common Music Group, stated: “We welcome BandLab’s dedication to an moral strategy to AI via their accessible expertise, instruments and platform.
“We’re excited so as to add BandLab Applied sciences to a rising record of UMG companions whose accountable and modern AI will profit the artistic group.”
“Given BandLab’s ardour for music and their dedication to nurturing early-stage artistry on the nexus of ecosystem transformation, they’re a wonderful associate that’s compelling for us on a number of fronts.”
Michael Nash, EVP and Chief Digital Officer, UMG added: “Meng Kuok and his crew at BandLab Applied sciences, in addition to the Caldecott Music Group community, have achieved spectacular scale on the dynamic intersection of social music and creator expertise innovation.
“At UMG, we consistently search to empower and help each established and rising artists. Given BandLab’s ardour for music and their dedication to nurturing early-stage artistry on the nexus of ecosystem transformation, they’re a wonderful associate that’s compelling for us on a number of fronts.
Added Nash: “That is extra necessary than ever proper now as AI assumes an more and more distinguished place within the evolution of music creation instruments. We look ahead to establishing new artistic, advertising and marketing, and industrial alternatives for our artists and actively partaking with BandLab’s creator group via a extremely synergistic construction, collectively defending right this moment’s and tomorrow’s future superstars via accountable approaches to utilization of AI within the artistic course of.”
“Via our joint efforts, we anticipate a way forward for music that’s modern, rewarding, and endlessly inspiring.”
Meng Ru Kuok, BandLab Applied sciences
Meng Ru Kuok, CEO & Founder, Caldecott Music Group and CEO of BandLab Applied sciences, stated: “BandLab Applied sciences and our wider Caldecott Music Group community is steadfast in its respect for artists’ rights and the infinite potential of AI in music creation and we imagine our hundreds of thousands of customers all over the world share on this dedication and pleasure.
“Although new applied sciences supply unbelievable prospects to interrupt down extra obstacles for creators, it’s important that artists’ and songwriters’ rights be totally revered and guarded to offer these future generations an opportunity of success.
“As demonstrated by BandLab embracing the Human Artistry Marketing campaign ideas and this collaboration with UMG, we’re dedicated to getting it proper. Via our joint efforts, we anticipate a way forward for music that’s modern, rewarding, and endlessly inspiring.”
For BandLab Applied sciences, right this moment’s information arrives 5 months after it secured $25 million in a Sequence B1 funding round that raised the corporate valuation to $425 million post-money.
That newest funding adopted the corporate’s profitable Sequence B spherical in April 2022, the place BandLab raised $65 million and achieved a post-money valuation of $315 million.
BandLab Applied sciences formed parent company Caldecott Music Group in 2021 to accommodate three divisions: BandLab Applied sciences, Vista Musical Devices, and NME Networks.Music Enterprise Worldwide
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