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On Wednesday (November 8), on the workplaces of Universal Music UK, a coalition of organizations launched two initiatives to assist individuals residing with dementia via music.
The particular particular occasion, attended by policymakers, representatives from charitable organizations, and leaders within the healthcare sector noticed the launch of The Power of Music Fund and the Music Can digital platform.
The tasks construct on the suggestions of final yr’s Energy of Music report, printed by UK Music and Music for Dementia.
A type of initiatives, launched by The Nationwide Academy for Social Prescribing (NASP), the Energy of Music Fund, will enable grassroots dementia choirs and music teams to use for small grants to cowl primary prices, like room rent, journey and refreshments.
There will even be one bigger grant for a Centre of Excellence, which can take a look at new approaches to utilizing music as a part of dementia care. The fund has been arrange with the assist of The Utley Basis, Arts Council England and Music for All, amongst others.
This partnership between well being and care suppliers, voluntary organizations, music suppliers, and dementia assist teams will take a look at new approaches to integrating music into dementia care.
The Music Can web site, in the meantime, spearheaded by Common Music UK and developed by Boston Consulting Group (BCG), is a brand new platform for individuals residing with dementia and their carers, together with a listing of assist, actions and recommendation.
It factors individuals in direction of dementia-friendly teams of their space, consists of recommendation for incorporating music into care and helps individuals to create playlists.
Based on a press launch from Common Music UK, collectively, these initiatives current a ‘social prescription’ that NASP says holds the potential to reinforce the lives of the 944,000 individuals at present residing with dementia within the UK.
“I’m actually excited to see Music Can launched and on the market. That is such a helpful useful resource for individuals residing with dementia and people who look after them,” mentioned Vicky McClure, actor and champion for the Music for Dementia marketing campaign.
“We have to make it straightforward for individuals to have the ability to discover and entry companies of their communities and navigate the array of digital gives out there. Music Can does this.”
Vicky McClure, Music for Dementia marketing campaign
“We have to make it straightforward for individuals to have the ability to discover and entry companies of their communities and navigate the array of digital gives out there. Music Can does this and I’d urge everybody who performs a job in supporting individuals with dementia – from household carers, to hyperlink employees, GPs, different well being and care professionals, and musical dementia service suppliers – to make use of this extremely helpful useful resource,” McClure added.
“Each initiatives are good examples of the ability of music, bringing music and healthcare to collectively to assist individuals’s wellbeing proper throughout the nation.”
David Joseph, Common Music UK
David Joseph, Chairman & CEO of Common Music UK, mentioned: “I’m delighted to see the fund and Music Can platform launch as we speak. Each initiatives are good examples of the ability of music, bringing music and healthcare to collectively to assist individuals’s wellbeing proper throughout the nation.”
“Since UK Music and Music for Dementia’s groundbreaking Energy of Music report final yr there was a number of nice work to maintain up the momentum for the constructive advantages of music’s influence on well being and wellbeing.”
Tom Kiehl, UK Music
UK Music Interim Chief Government Tom Kiehl, mentioned: “Since UK Music and Music for Dementia’s groundbreaking Energy of Music report final yr there was a number of nice work to maintain up the momentum for the constructive advantages of music’s influence on well being and wellbeing.
“The launch of the Energy of Music Fund and Music Can are the fruits of those efforts and supply a transparent course for the subsequent levels of integrating music and healthcare outcomes additional.
Common Music UK’s position on this new Music Can initiative comes over a yr after Universal Music Group was named as an exclusive launch partner for an AI-driven music app known as Vera for the care of individuals affected by dementia. Vera was launched by Music Well being, a music wellness expertise firm.
Common Music’s Australian arm in 2020 partnered with Australia-born licensed AI music remedy startup Muru Music Well being, which claims to be the primary music streaming service devoted to individuals over the age 60.
The music firm lately additional deepened its foray into the healthcare house with the introduction of a brand new music-centric wellness app known as Sollos in partnership with Thrive World, a wellness agency based by media veteran Arianna Huffington. Earlier this yr, UMG additionally entered right into a partnership with generative AI sound wellness startup Endel to create what they name “AI-powered, artist-driven practical music.”
Music Enterprise Worldwide
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