Warner Music Group (WMG) has struck up a brand new partnership with Small World Information, the label and writer based by Ghanaian music entrepreneur and artist SmallGod.
The brand new deal will see Small World Information collaborate worldwide with groups from Warner Music, ADA and Warner Chappell Music, “to assist propel” Small World’s roster of artists and writers to a worldwide viewers.
In response to WMG, the partnership may even see each firms “uncover, nurture, and amplify a brand new technology of African musical expertise”.
SmallGod will proceed to steer Small World’s operations with added help from WMG.
Commenting on the partnership, Max Lousada, CEO of Recorded Music, Warner Music Group, stated: “At Warner Music, we need to be on the forefront of tradition and associate with the trade’s brightest and most modern minds.”
“SmallGod is an excellent tastemaker, marketeer and visionary, and dealing with him will enable us to champion the unbelievable African expertise he discovers.”
Max Lousada, Warner Music Group
He added: “SmallGod is an excellent tastemaker, marketeer and visionary, and dealing with him will enable us to champion the unbelievable African expertise he discovers.
“We are going to work together with his artists to provide them the help and companies they should break onto the world stage.”
The primary launch underneath the brand new partnership will probably be SmallGod and Black Sherif’s Fallen Angel.
SmallGod’s first enterprise within the music trade was the Ghanaian nightclub Basement, which he ran from 2003.
By way of the membership, he constructed relationships with artists and began managing Ghanaian Reggae act Black Prophet earlier than signing Ghanaian rapper J-City. He later managed Wavy The Creator and Eugy Official.
He then launched and ran his personal impartial report label and publishing firm, Nasecworld, earlier than the launch of Small World Information.
SmallGod can be described as “a style fanatic’ and has collaborated with native and diaspora style manufacturers like FREE THE YOUTH, Each day Paper, FILLING PIECES, STEELO, space boys, BIKERZ SUNDAYS, THE NEW ORIGINALS and Xpltcstudio.
SmallGod lately opened his first studio facility, SmallWorld Studios, in Accra, Ghana.
“Our mission at Small World Information is to amplify the voices of Africa and its diaspora.”
SmallGod
SmallGod stated: “Our mission at Small World Information is to amplify the voices of Africa and its diaspora.
“This resounding partnership with Warner Music Group will assist ship this mission by empowering rising African artists, breaking boundaries, and resonating throughout continents.
“Collectively, we goal to compose a symphony of boundless range, innovation, and fervour, uniting cultures by way of the common language of music with the core being from Africa.”
“Over the previous few years, Warner Chappell Music UK has turn out to be an actual hub for wonderful African music and artists.”
Shani Gonzales, Warner Chappell Music UK
Shani Gonzales, Managing Director, Warner Chappell Music UK, stated: “Over the previous few years, Warner Chappell Music UK has turn out to be an actual hub for wonderful African music and artists.
“This new cope with Small World will give us much more entry to the exceptional expertise coming by way of. Working alongside SmallGod, we will put these up-and-coming writers and artists in rooms with a number of the world’s greatest stars.”
Credit score: Christopher Cargill
“Working with SmallGod, and his workforce on the Small World roster, we can join their artists with a worldwide viewers and assist them additional develop their sound and worldwide presence.”
Trenton Harrison-Lewis, SVP Artist and Label Growth, ADA and Warner Music UK, stated: “At ADA, we pleasure ourselves on giving a world-class service to dynamic impartial labels.
“Working with SmallGod, and his workforce on the Small World roster, we can join their artists with a worldwide viewers and assist them additional develop their sound and worldwide presence.
“I’m excited to develop our partnership as we make and promote wonderful music.”
In response to WMG, SmallGod’s two collaboration albums, Constructing Bridges (2021) and Connecting The Dots (2022), “showcased his innate means to fuse conventional African music with a brand new modern-day sound and join African music with the diaspora worldwide”.
By way of these initiatives, he has labored with artists akin to 2Baba, Black Sherif, Busiswa, Darkoo, DJ Tunez, Djz, Headie One, KiDi, Main League, NSG, Oxlade, Tiwa Savage, Vic Mensa, and extra.Music Enterprise Worldwide
