Warner’s ADA Worldwide strikes global distribution deal with historical music label Omnivore

Warner Music Group-owned indiedistributor ADA Worldwide has inked a world distribution take care of L.A.-headquartered label Omnivore Recordings.

The deal will see ADA present world distribution for Omnivore’s complete catalog and new releases, ADA mentioned in an announcement on Thursday (December 14).

Omnivore makes a speciality of historic releases and reissues, beforehand unreleased classic recordings and a few choose releases of latest music on CD, vinyl and in digital codecs.

Based in 2010 by Grammy Award-winning producer Cheryl Pawelski, graphic designer and photographer Greg Allen, music trade veteran Dutch Cramblitt and ex-WMG exec Brad Rosenberger, Omnivore’s catalog contains recordings from Blood, Sweat & Tears, The Muffs, Steve Cropper, Alex Chilton, Artwork Pepper and The Cowsills, amongst others.

Amongst its current releases are Artwork Pepper’s The Full Maiden Voyage Recordings, Laura Nyro’s Bushes Of The Ages: Laura Nyro Reside In Japan and Stephen Stills’ Reside At Berkeley, 1971.

“We’re so happy to be again within the Warner household, the place all of us at Omnivore have had deep ties all through our careers,” Pawelski, a Accomplice at Omnivore, mentioned in an announcement.

“ADA and Warner Music Group have traditionally prioritized music, artists, high quality, and creativity above all else and proceed to take action to at the present time. We stay up for working collectively in shut partnership with ADA Worldwide to launch extra thrilling musical discoveries from the archives.”

Pawelski has crossed paths with WMG prior to now, having labored at WMG-owned Rhino Leisure and served as a consulting producer for Warner Strategic Market, a label that focuses on compilation albums.

Omnivore co-founder Brad Rosenberger spent greater than 20 years at WMG, together with as Senior Vice President, Catalog Improvement & Advertising and marketing, for Warner/Chappell Music.

“ADA and Warner Music Group have traditionally prioritized music, artists, high quality, and creativity above all else and proceed to take action to at the present time.”

Cheryl Pawelski, Omnivore

“Omnivore shares the identical ardour and respect for high-quality music that we do at ADA,” mentioned Adriana Sein, International Head of Artist & Market Improvement, ADA Worldwide. “The workforce has a outstanding dedication to making sure their historic releases protect the unique sound of the recording, and so they present that very same care relating to releasing new music in each bodily and digital codecs.”

Sein added: “With experience in each areas, and a workforce devoted to catalog, we’re excited for this partnership and assured that ADA will assist convey Omnivore to the subsequent stage.”

Omnivore has racked up various trade awards, together with Greatest Historic Album for Hank Williams’ The Backyard Spot Packages, 1950 on the 2014 Grammys, and the identical award in 2021 for Mister Rogers’ It’s Such A Good Feeling: The Better of Mister Rogers.

“We’re excited for this partnership and assured that ADA will assist convey Omnivore to the subsequent stage.”

Adriana Sein, ADA Worldwide

The partnership with Omnivore is the newest in a sequence of partnerships that ADA has signed, together with one earlier this year with LA headquartered Rostrum Data and one other with Elliot Grainge’s 10K Projects, a standaloneinside the WMG ecosystem.

ADA final 12 months formed a joint venture with indie reportand artistic company Huge.Ass.Children (B.A.Ok.) and signed a global distribution deal with Grammy-nominated producer and artist Murda Beatz.

Most just lately, the corporate signed a “first-of-its-kind” partnership with generative AI music startup Boomy, which is able to see Boomy’s A&R workforce bringing “prime artists and completely curated music” from Boomy’s platform to ADA.

Boomy customers have created greater than 18.1 million tracks on the AI-powered platform, and the Boomy-ADA deal “represents WMG’s curiosity in unlocking new prospects to boost creativity whereas defending the rights of artists,” the corporate mentioned in an announcement.

The offers add to a listing of ADA companions that features Sub-Pop, VP Data, Mute, Chocolate Metropolis and others.Music Enterprise Worldwide