Warner’s Spinnin’ Records forms joint venture with dance label Kanary Records

Warner Music Group’s EDMSpinnin’ Information has entered right into a three way partnership partnership with Kanary Information, an impartial dance label and writer. 

Kanary was established by brothers Alex and Christopher Van den Hoef, who additionally type the Multi-Platinum manufacturing duo referred to as DVBBS. Theis dwelling to a roster of up-and-coming artists together with Arkade, Unhealthy Nonno and Dayfive.

The partnership with Spinnin’ Information will present these artists with assist and distribution by way of the Warner Music Group-owned label.

The Van den Hoef brothers, hailing from Canada, transitioned from punk and pop bands into dance and digital music manufacturing. Their journey, spanning over a decade, has seen them carry out at famend occasions and festivals worldwide together with Lollapalooza, Tomorrowland and Extremely, touring and touring in additional than 70 nations. They’ve additionally earned a spot within the Prime 20 of the DJ MAG TOP 100 listing a number of instances.

The duo additionally received the 2014 Observe of the Yr award from EMPO Awards, acquired two nominations from Canada’s Juno Awards, and have been credited because the 2021 Digital Dance/Digital Artist/Group or Duo of the Yr on the Canadian Music Week Indie Awards.

On Spotify, the duo has over 4 million monthly listeners, with their 2013 monitor Tsunami producing greater than 246 million streams.

Commenting on the partnership, Jorn Heringa, Head of A&R, Spinnin’ Information, mentioned: “We’re delighted to hitch forces with Alex and Christopher, reigniting our relationship from over a decade in the past. Each brothers deliver deep experience and information to the desk and can work tougher than anybody else to develop and drive Kanary to new heights with us. Welcome again to Spinnin’!”

“We’re delighted to hitch forces with Alex and Christopher, reigniting our relationship from over a decade in the past. Each brothers deliver deep experience and information to the desk.”

Jorn Heringa, Spinnin’ Information

Alex and Chris Van den Hoef added: “We couldn’t be happier to mix forces with the dream group over at Spinnin’ Information, and we’re excited to increase our partnership with Warner Music Group. To have the ability to proceed our relationship for a decade plus may be very uncommon on this trade and it’s beginning to actually really feel like an actual household.”

“We couldn’t be happier to mix forces with the dream group over at Spinnin’ Information, and we’re excited to increase our partnership with Warner Music Group.”

Alex and Chris Van den Hoef, Kanary Information

The partnership with Kanary marks the most recent for Spinnin’ Information, capping off a yr that included new releases from Alok, Don Diablo, Gabry Ponte, Lucas & Steve, Lum!x, Mike Williams, R3hab, Tiesto and Timmy Trumpet, and the launch of recent tasks for its artists within the metaverse.

This yr, Spinnin’ Information additionally reached 30 million subscribers on YouTube and created new roles in Beijing, London, and Los Angeles. 

The label has additionally deepened its foray in synthetic intelligence, partnering with generative AI startup Endel final month to create 50 “psychological health-boosting soundscape” albums “tailor-made for focus, leisure, sleep, bodily exercise, and different capabilities.” 

The most recent alliance with Kanary Information comes as Warner Music doubles down on dance music with the launch of what it calls its “first-ever flagship digital dance music label,” Main Recordings, in March of this yr.

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