What drives enduring brand value of 72-year-old superstar Rajinikanth who charged Rs 110 crore for Jailer

If Baashha was an instantaneous cult traditional domestically, Muthu opened up a marketplace for the actor in Japan. One side of his bankability is the sturdy abroad enterprise of his movies. Jailer, for example, collected Rs 196 crore gross in abroad markets. Not too long ago, a Japanese couple travelled to India to observe Jailer, whereas a video clip of Japan’s Ambassador to India, Hiroshi Suzuki, dancing to the movie’s music went viral. Muthu and Enthiran are actually each case research at IIM Ahmedabad and ISB